Ralph Lauren aims to develop its business from region (retail store) to global (an eCommerce website). This market repositioning is very important in this era, client develops an eCommerce website with the digital marketing helps its business. Start from Asia Pacific region, the eCommerce website focus on Japan, Hong Kong, Korea region on the first stage.
Work with Ralph Lauren VP Global Digital Creative on the website design, the team follow the brand’s guideline and the art direction to develop the front-end part of website. Backend system was developed by IBM. 3 teams work closely to finish the eCommerce website. Apart from that, a mobile version website is developed for mobile device users. A regular eNewsletter will send to all interested members or users. Digital marketing evolves the business from offline to online, enter people’s life directly.